Is everyone aligned and acting in ways that keep your brand promise?

Have you designed your customer journey through your brand lens?

Do your employees feel the brand in their employee journey?

  • Living the Brand

    Ensure everyone in the organization understands the purpose they serve and how they can deliver the brand promise.
  • Customer Experience Design

    Re-imagine the customer experience by designing a journey that reflects the feelings customers should have when they interact with your brand.
  • Employee Experience Design

    Design and deliver an engaging branded employee experience that reflects what you expect employees to deliver to customers.



Find out how Fifth P can help your organization become who you say you are.

Our Services


We have the pleasure of working with a wide range of forward-thinking industry leaders to design and activate experiences that improve their business results, increase customer satisfaction and engage employees to deliver the brand promise.


The entire Fifth P team was integral in developing and launching our Customer Experience Map program. This critical element of our brand re-fresh will enable our network of over 1,500 in-store Meal Advisors to deliver our desired in-store experience, and as a company truly….. be who we say we are!!

– Frank Phelan
Senior Vice President Operations
M&M Food Market

Fifth P has been a great business partner as we work to strengthen and build one of Canada’s most valuable brands. They are smart, professional, organized and very proactive. Fifth P truly understands the most important component of any business/brand – the people. They really “get it”.

– Senior Global Brand Leader


As experts in human interaction, we challenge ourselves to create and share the latest insights in Customer and Employee Experience.


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Let's Talk

We work from anywhere and everywhere. Technology and an abundance of flex-space enables us to focus more time on clients than commuting and to be where we need to be whenever we need to be there.

We are happy to meet at a favourite café for a casual catch up, or at one of many office and meeting sharing spaces available. Name the date and time and we will find the place most convenient to meet.